The keyword research in SEO project is one of the first steps in determining what words are tunable to our website, product or service. To achieve an appropriate list and in line with reality, we must begin by establishing an order from the most basic and simple, concrete and deeper levels. The beginning should be to analyze what type of product or service before us. Does it respond to navigational searches? Or on the contrary it is a purely transactional search? In this sense, the ideal is at first think like a user look for our product to service, or alternatively ask a friend who is average Internet user, we their opinion.
This form is great for a first approximation to real basic keywords. And then what? Well if you're thinking tools, you're right! How anyone can imagine, there are many tools, but here I will put the most accessible to start with, let the free. I would pull the following:
- Google Insights for Search If the project involves many lines of business, or if the products bring an endless string of words must be segmented, sort and grouping words for different subjects, in particular to take clear research structure which can then be coupled to the architecture of the web. With this tool, see search trends and above all, we can compare different sets of terms, with a choice of variations, or even discarding words with seasonal surges clear, for example.
- Auto-search, suggested by Google start to write one of the main keywords and then let Google suggest other terms. This should be a better idea, but we should not be obsessed with positioning in those terms about anything.
- Wheel Tracing this is another way to get an idea of how the semantics plays an important role in Google. You can find in Google, once you do a search in the lower left by clicking on "More Tools", you can find the "jog wheel".
0 comments:
Post a Comment